At
first, let us understand why it is important to rank higher in the local
listing in Google. It is important because it will increase the reach of your
website. Suppose someone is performing a Map search I Google maps for some
products or services that you provide. Google Maps will suggest the names
automatically which are on top of the local listing. Usually, consumers only go
for higher ranking names. So, if your company does not show up on the top of
the list, then there is a high chance that your products or services will be
ignored by the consumers.
In
that case, you must have to claim and verify the Google My Business listing. It
is a free service which is very much beneficial for Local SEO. If your rank is
in the higher position then you will be automatically suggested whenever
someone searches for your keywords or business niche. But it is not always
enough to have a complete package of Google My Business. Hire quality SEO services
in Noida
for optimizing your website. If you want to improve your local ranking in
Google My Business then you should follow a few steps. The following steps will
help you rank higher in the Google My Business listing:
• Get on the Google Maps and claim
your listing:
• Complete your Google My Business
profile:
The completion of your Google My Business profile must be done
properly following every single step. It will help you rank higher in the local
listings. Try to provide all the necessary details such as detailed
descriptions, profile images, websites, phone number, business category, posts,
questions, answers, working hours, and so on.
• Add labels:
Unique
labels will definitely help in organizing the location into the groups. The
locations can be searched by using such unique labels. It can be searched
directly from the dashboard. Even these labels can be very useful to filter
location extensions. You have to keep in mind that the labels must not include
any special character and it should be around 50 characters.
• Provide a local phone number:
Toll-free numbers are not that useful in this case because often these numbers
are used to spam. That is why Google is keen on local telephone numbers. Add a
proper local number in your Google My Business profile and it will help to
authenticate your account. It is advised to avoid tracked phone numbers.
• Create a website using Google My
Business: Google My Business will allow you to create a website, once you
are signed in. All you need to do is just to go to the dashboard and choose the
website builder tool.
• Use suitable keywords:
Keywords
are very much important for search engine optimization. You can use Google
Keyword Tool Planner for putting local and useful keywords in your website
content.
• Provide quality pictures to
maps:
This is a very important step to attract your customers. If you put
high-quality images that portray your business agenda on your Google My
Business listing, then it will definitely attract the customers and it will
definitely help to rank you higher in the local listings. Without pictures,
your rankings will automatically fall.
• Keep a tab on updated hours:
You must keep your hours updated. If the working hours are not updated properly
then the consumers may face difficulties reaching you. With the help of this
feature, you can also notify your consumers about special hours or events. This
will help to notify your availability also.
• Manage Google reviews:
People consider Google review and ratings trustworthy. So, you must encourage
your customers to leave a review about your service and do not forget to reply
to those reviews. It will make your company more credible to the customers.
• A Google Map must be embedded on
your website:
Embedding
a Google Map on your website will help to authenticate your listing. Make sure
to put the same address as your Google My Business listing.
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