Content fuels the engine of modern day
marketing and driven by a focused sales strategy. The purpose of marketing is
to deliver a valuable message to the right customer, at the right time, so they
have a higher likelihood to purchase a given product or service.
As companies continue to find ways to make
their marketing dollars more efficient and increase their marketing efforts,
many businesses are looking to networking and algorithms to drive their future
marketing strategies. As the online environment becomes faster, companies will
need real-time data about their customers to help them create more relevant ads
to increase sales and boost conversions.
This is where IoT technology is going to help
companies reach their business goals. By developing highly personalized
messages for each customer based on their needs, companies will be able to improve their marketing strategy. This
technological evolution will also enable small businesses to have access to the
same powerful messaging tools that are only available to larger corporations
today.
Let’s take a look at three of the top ways
that IoT technology will change the future of business marketing!
1. Improved Direct Interaction
& Communication With Clients
In the next several years, the Internet of
Things provides virtually limitless opportunities for businesses to interact
with their customers directly. As more devices become connected, companies will
be able to communicate with their clients on a very personalized level based on
real-time analytics and data.
Internet-connected devices can supply an
abundance of information regarding consumer behavior, including purchasing
patterns, precisely where clients have been in their decision-making process,
as well as particular customer likes and dislikes. All of this information will
not only make Internet marketing strategies of all
businesses more focused, but they will also allow companies to create messaging
around the unique traits of each customer.
By utilizing big data processing, companies
will be able to analyze this data and optimize their marketing message around
individual users. Data will also help businesses improve their production, QA
cycles, and even build their business plans around the needs of their
customers.
2. Connected Devices, Homes, and
Intelligent Cities
With the advancement of IoT technology in our daily lives, we're beginning to see how it's impacting our lives at every level. From adjusting our lights and temperatures in our homes to catering the best content based on our preferences, IoT will have an impact in every area of our lives.
Here are some examples of apparatus groupings
that make up the connected home and how marketers will take advantage of IoT
technology to improve their marketing efforts:
●
Smart thermostats: A great example is Google's
Nest, that is manipulated from afar and learns heating and heating tastes over
time, with no programming. Marketers will be able to determine household
patterns, and even integrate their data with air filtration systems. This will
unlock new opportunities for marketers to customize their message based on
allergens and other factors in a customer’s home.
●
Smart lights: for example Philips' Hue that
can be used therapeutically in your home and hospital surroundings. Marketers
will be able to customize their message about indoor lighting needs based on
the use and preferences of their customers. Some clients might need brighter
lights based on their geographic locations, while hospitals and other civic
centers will need different lights to meet their safety codes.
●
Wearables: Devices, for example, Fitbit, which
monitor and monitor physiological activity from conducting to sleeping, are
somewhat omnipresent, yet portion of a the attached home. These devices will
feed data streams for other devices, and subsets of communication feed.
●
Transportation: Today, people are only able to
engage with marketing content passively while they are sitting on the couch
watching T.V. or taking a break on their computer. IoT technology will unlock
the future of marketing as autonomous cars become more prevalent on our city roads.
Autonomous vehicles will enable marketers to communicate with their audience
using engaging content as they commute from work and home each day in ways that
are not possible today.
3. Improved Customer Service
& Support
Since IoT technology will provide real-time
data about what and how customers are using products and services,
companies will be able to provide better customer service for all of their
client’s needs.
IoT data and analytics will help marketers
learn the weaknesses of their products or services so they can improve their development cycle. The
data-driven connection will create more connectivity resulting in more
information, applicable campaigns, and much more client engagement.
IoT may be utilized to create a huge store of
vast advice for Advertisers and Marketers to:
- Assess
customer behavior across various platforms
- Interact
with all the customers with different connected devices
- Receive
an insight of their client's purchasing process
- Produce
targeted advertisements, send notifications and much more
- Provide
better customer support
The Future Of Marketing Looks
Bright With IoT Technology
With the rapid proliferation of this IoT, we're
seeing a growing number of devices getting linked through detectors--at the
individual level to regions of residence as well as cities. When we look at
intelligent houses, there have been significant benefits based on the IoT with
devices and solutions that help you to save energy, boost security and make
life easier.
The same is true with smart cities, which
enable citizens at the organizational and individual level to contribute and
help out with making cities more efficient, productive, healthy and safe!
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Author Bio:
Chris offers professional PPC
management services to small business owners grow their business. He
is passionate about digital marketing, emerging technologies, and
transportation issues.
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