Finding a successful app idea can be like trying to unearth
diamonds. It's unusual to find diamonds in the earth and when you do, they must
then be polished in order to convert them into the precious stones people enjoy
because they don't come that way on their own. Likewise, it's unlikely you're
going to incidentally come across a great app idea; however, there are some
ways you can improvise your idea sourcing method so that you can come up with a
potentially-successful idea for a new app.
The first thing you need to do is some market research as
well as collect data and stats for your idea. The data that will be most
important includes finding which apps are most popular and which are the least
popular, the most and least competitive apps categories, the type of new apps that
have been downloaded the most and the least, the most lucrative apps category
and the least profitable categories as well as the specific markets with issues
that currently do not have apps able to address these problems. Once you have
all the information and data, you can begin.
Three strategies that can help you choose a successful app
idea include:
1. Finding a problem, then create an app to provide the
solution.
2. Finding a feature that is not present in the market and
creating an app to fulfill this need.
3. Discover niche market areas that experts struggle with,
then resolve these issues with an app.
Note: Keep in mind that while the first 2 strategies might
seem very different, implementation will be very similar.
1 & 2. Finding a problem and
creating a solution or filling a void in the marketplace.
It is important to determine whether your app idea would
fill a gap in the current app market or if it would provide a solution to a
problem. If you can answer yes to these points, then take your idea and move
forward; however, if your answer is no, there is another alternative. Since
your idea for an app is already being addressed by another app, you need to
decide if you can create an app that is better and offers more functionality.
If you can provide a superior app, it will provide value to users and is
something you should develop.
If you haven't yet come up with an app idea, you can use
your market research data and make a choice. Decide which parameters to narrow
down for your app category. For example, consider possible revenue, popularity
and the current competition. You can choose a category that is quite lucrative,
a category based on popularity or even one that is in a low competitive
category, whichever idea you choose, choose one that will help you get fast
results. Once you have determined your priority category, it's time to start
digging. Just like you did earlier, it is important to now search for potential
voids or problems in that particular app category or decide if you have something
special to bring to the category. Pick an app idea which best meets your
requirements.
3. Developing an app solution from pain points
obtained from niche experts.
There is another way that you can source ideas for an app.
Target an industry with high potential and start speaking to industry experts
in that field. Find out their opinions regarding pain points and provide an app
to meet the problem. Also ask what they think others in the industry would
likely pay for such an app. If your research goes well, you can proceed with
the creation of your app and you will have an audience of likely users already
waiting.
About Author -
Sushrut Padhye is a computer engineer & an MBA from Deakin University. He is a former ping pong champion who has written several quotes, poems and informative articles on technology in the past. He currently works for an android app development company as a digital marketer for apps.
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