McAfee Intros SMB Partner Specialization

McAfee is launching SMB Specialization within its McAfee SecurityAlliance partner program. 

The move is aimed at targeting a world wide opportunity of more than $7 billion for the SMB security solutions. The McAfee SMB Specialization empowers partners to sell security solutions to customers with less than 250 employees. By enrolling in this specialization, partners can offer their customers email, Web, data and endpoint security solutions, with on-premise or SaaS delivery models.
 The specialization is supported by the Partner Acceleration Resource Center, a dedicated online resource center which provides McAfee SMB partners 24x7 accesses to the information for increased profitability through upsell and deep selling opportunities, marketing and sales on demand.

For Market on Demand, partners would have access to information including product overviews, briefings, tutorials, best practices, sales tools, and marketing campaigns from the Partner Acceleration Resource Center. The resource center includes tools and turnkey sales acceleration kits that utilize McAfee best practices in demand creation for Sales on Demand. Dedicated McAfee sales and product experts are available for on-the-spot sales help.

 Alex Thurber, Senior Vice President, Worldwide Channel Operations, McAfee said, “The SMB customer wants a local reseller to act as their trusted security advisor and who knows their unique business needs. With the launch of the Partner Acceleration Resource Center and the SMB Specialization, McAfee now has a faster way to scale and enable the tens of thousands of distributors and resellers worldwide and to address and tackle the important security issues of the small and midsize business.”